Asecs
(2024-2025)
Asecs is a shopping centre in Jönköping, Sweden. My work with Asecs spans several areas, mainly graphic design and art direction for both print and digital advertising. Together with my colleague Caroline Dahl, I’ve also helped refine their visual identity to better reflect the evolving Asecs brand. This included reworking their colour palette, typography, and imagery.
Credits
My role
Art direction
Visual refresh
Print design
Digital design
Spatial design
Social media ads
Instagram feed
Billboard motion
Billboard motion
Design system
Paper ad
Lightboxes
